I’ve been thinking about the next step in promoting ‘Getting Some’ and came upon one of the popular new weapons in the indie publisher’s arsenal – the book trailer. Squiddo gives some useful information about book trailers here.
I’m trying to decide whether a book trailer is worth the time and effort it takes to make one. I mean, I can’t speak for anyone else, but I’d never (before this) actually watched a book trailer before, far less used one to help me decide whether or not to buy a book. Movie trailers? Yes. Book trailers? That’d be a no.
Frankly, I’m not impressed with many of the trailers I’ve seen. For the most part, I’d think a prospective reader would find them cringe-worthy, rather than an inducement to buy the book they’re promoting, but what do I know? Lots of indie authors appear to have jumped on the book-trailer-bandwagon.
What I want to know is … can anyone say that publishing a book trailer has led to an appreciable increase in sales or exposure? What are the pros and cons?
Photo credit: Horia Varlan / Foter.com / CC BY