…. to make it. I was wondering this morning if it’s possible to write the most outstanding book you can, do everything right in terms of marketing and networking (great cover, fetching title, outstanding blurb, appropriate price and excellent use of social media) and still not make it on to the Amazon Bestsellers List or the NYT Bestsellers List or, heck, any bestsellers list!
I’m leaning towards the feeling that you really can do all you can and still not make it into the haloed top 100 or top 20 or top 10 compiled by one or other of the entities we respect, signifying life-changing sales figures. Somehow, luck is always going to be a part of the equation. Maybe the odds are better than say, having your manuscript picked out of legacy publishing’s slush pile, but having your book become a bestseller is still a gamble.
So what do gamblers do to improve their odds? Increase exposure. Besides ensuring that your book has all the social media and marketing support I spoke about, sometimes all you need to do is ensure that it (and you) stays there – up front and centre – until you make it big.
The bestsellers’ list is, to my mind, more about stamina than style.
I’m not trying to say that you should flog your book high and low until people are so sick of seeing it, they buy it just to burn it. I’m saying, write one, and give it all the support you can. Then write another one, and do it again. After you’ve done it enough times, you’re bound to be one of those indie authors who makes it right to the very top of the pile of ebooks around. It may not be this book, or the next, but it’s coming.. It might help to do a little research on some of the (legacy) authors who made the bestseller lists. Usually, the book that took them there wasn’t book number 1 or 2, even.
So be encouraged – if you want it, bestselling status is coming.